b'Yolanda is the public relations and stewardship officer for Miracle Hill Ministries. She is a Christfollower, wife, and mother. George served in the U.S. Army and has 30 years experience in retail/restaurant operations. Brad is the director of business operations for Miracle Hill Enterprises and served with Miracle Hill for 13 years. He is a follower of Christ, husband, and father. For more information about MHMs enterprises, visit www.miraclehill.org.The human aspect is key since everyone in this new business should embody your values. Remember that the person overseeing the enterprise should have the mind of a businessperson but the heart of a missionary.making a profit for His glory. Find opportuni- competitive. Any brand needs more than just ties, assets, and needs that already exist withinits altruistic side to succeed. As with any other the ministry. This will help achieve stabilityventure, it takes time to take off.while eliminating mission creep. Building an organized structure may help 3. Align your product, services, and staff with you survive the first year, but you will need to your culture. Customers will be passionate continue learning and adapting to grow and about supporting a business that has a clear thrive. CreationWorks entered the landscap-vision for community development. Everything ing market with the belief that our future you do, say, and promote is an opportunity to was in residential and church landscaping reflect your ministry. The enterprise should be care. We quickly learned that this part of the an extension of the attributes of your mission market was saturated and moved to contracts and culture. Finding internal clarity about with businesses, ministry partners, and your strengths and weaknesses will create HOAs. Adapting was difficult in real time, intentionality as you take actions to help but necessary to stay competitive.expand the business itself.Be honest and exhaustive in the vetting Do not lose heart process when looking for the right employees. G od is in control of your needs, and He The human aspect is key since everyone will be with you according to His will. in this new business should embody your The past few years, especially consider-values. Remember that the person overseeing ing the pandemic, have been difficult for all of the enterprise should have the mind of a us. Our social enterprises have struggled at times, businessperson but the heart of a missionary. but the knowledge that we were staying true to 4. Understand that a social enterprise is still a our mission and working to provide opportuni-business. Whatever we do, we should work at ties to our guests kept us calm and focused on it heartily for the Lord, not for man. Whether our goals. When considering a new opportunity a product or service, you need to be able to for your organization, keep the mission of the compete with other businesses in the same ministry central to all discussions, and when the market. The quality of your products, the storms come, as they will, your organization will price point, and marketing efforts should be stay gripped to the hem of His robe. \x0326 WWW.CITYGATENETWORK.ORG JANUARY/FEBRUARY 2022'