b'WhatThat whosoever believesa laptop going down a conveyer belt. in Him shall not perish but haveIt gets picked up by a vacuum machine everlasting life. and dropped into a box of foam peanuts (the What). Then they tell You and I know this as John 3:16,you that it has an Intel processor (the perhaps the most famous verse in theIf you dont have a clearHow) and asks you to buy one. Youre Bible. When we tell people, Jesusnot inspired. Youll buy whatever is died on the cross for our sins, andWhy, youre just busy.on sale, whether it is a Dell or another we need to receive Him as our SaviorYoull be unlikely to seemanufacturers product.and Lord, we are starting with theApple starts with the Why. When How. We are leaving out the Why,many longterm, positiveSteve Jobs and Steve Wozniak were which is the most compelling partin the garage in the 1970s working of the Gospel.outcomes, and youll beon the Apple I, they wanted to take I get a little dramatic explainingunlikely to excite manyon IBM. They wanted a computer the Gospel from the perspective ofthat everyone could access. They Why. I dont just tell people that Godpeople into getting onwanted to take on the man.loves them. Instead, I tell them that God is wild and crazy in love withthe journey with you.Apples WhyEverything we them. I watch people in both thedo is to challenge the status quo. mission and in the community getThats it. Thats why Apple prod-a little fizzy, as if theyre in seventhucts exist. grade and just learned someone has Apples HowWe invent tech-a crush on them.nology you didnt know you even needed. Most of us were perfectly Product perspectivecontent with our flip phones. F or many years, I got in troubleAfter a lot of practice, we learned with my board when I wouldto text with them, even though tell the mission story. They toldwed have to push one button up me to tell the community what we do. to three times just to produce a I refused. I wanted to sell the sizzle.single letter. We navigated around They wanted me to sell the steak.the cumbersome functionality. Another rescue mission director toldBut then Apple showed us what me about a TED Talk by Simon Sinekwe didnt know we needed.entitled Start with Why. Simon draws Apples WhatWe wrap it in three circles. He labels the outer circlesomething called an iPhone.What. He labels the middle circle How, and he labels the inner circleWhy do people stand in line in a Why. Most companies and nonprofitsnowstorm, camped out for days organizations explain what they do.outside the Apple store waiting to Dell has a commercial that showspurchase the newest Apple device 32 WWW.CITYGATENETWORK.ORG JANUARY/FEBRUARY 2022'