b'on day one? They could certainlyMission perspective avoid the wait and walk into the storeW hy does Charlotte on day two. Why dont people standRescue Mission exist? in line for the latest Android phone?Everything we do is Why do so many people use anabout transformation. Thats it. If iPhone even if they suspect it may beyou dont have a clear Why, youre an inferior product to an Androidjust busy. Youll be unlikely to see phone? Those millions of users willmany long-term, positive outcomes, never give up their iPhones. In fact,and youll be unlikely to excite many theyll build entire technologicalpeople into getting on the journey ecosystems using Apple products. with you. Every time you pick up yourWhy does your donor stand with iPhone, you are resonating with Steveyou? My parents generation grew up Jobs who said, Everything we do isin the Great Depression and wanted to challenge the status quo. You dontto ease human suffering. Boomers do it for Steve. You do it for yourself. and other generations want to \x02 JANUARY/FEBRUARY 2022 WWW.CITYGATENETWORK.ORG 33'