b'Tony has served as the president/CEO of Charlotte Rescue Mission in North Carolina since 1996. He previously served as executive director of Central Union Mission in Washington, D.C. There he pioneered the countrys first family and parenting conference for homeless men and women. Tony began his career as a pastor for three churches in New Jersey. In his second church, he started the citys first homeless shelter. Contact him at tony.marciano@charlotterescuemission.org.change the world. When your Why uniquely work from the inside is clear, your donors know your Whyout to address the root cause. We is not feeding and sheltering; theyaccomplish that by providing free, know its transformation. YourChristian, professional, residential, donors dont do it for you; they dorecovery services.it for themselves.Once you have your Why, How, Likewise, your clients also have aand What, share them with your full Why, regardless of whether or not itsstaff, and your board. Share them clear to them. If we cant help ourwhen you meet with donors. Then, clients understand why they do whatif your donors are still engagedthey do, we cant keep them movingand they will becircle back and forward in life. They may need to befurther explain your Why. I always prodded to explore their Whys: Whyreference John 6, where I believe is $50 cash in your pocket a triggerGods heart for the poor is revealed. for relapse? Why would you showOn day one Jesus feeds 5,000 people. up late for work three days in a row,On day two he chooses not to feed knowing you will get fired?the same crowd, but he talks about As people who are passionatebeing the Bread of Life.about transformation, we must notWhen your Why is clear,I might say, I believe this sixth focus on the symptoms. Rather, weyour donors know yourchapter of John expresses Gods should focus on the brokenness inheart for people who are poor. On someones soul that causes self- Why is not feeding andday one He says we are called to destructive behaviors. Perhaps thatsfeed, shelter, and clothe the poor. why the Apostle Paul asks the ques- sheltering; they know itsOn day two He says, I love them tion in Romans 7 (my paraphrase):transformation. Yourtoo much to leave them there. Why do I do the things I shouldntThats the hard work of transforma-do and not do the things I shoulddonors dont do it fortion. Thats what we do every day do? Wretched man that I am,at Charlotte Rescue Mission. We who will deliver me from thisyou; they do it forcannot do only the day-one work body of death?themselves. of feeding, clothing, and sheltering. Let me challenge you to watchWe have to do both day-one and Simon Sineks TED Talk. Figure outday-two work. your Why. Next, become acquaintedYou have an amazing Why to with your How. Finally, verbalizeshare; your How is innovative; your your What. Create your own 16- What is compelling. By properly second elevator speech. Here is ourarranging your description of life speech at Charlotte Rescue Mission:transformation, Im certain that Everything we do is about transfor- youll perfect your Groundhog Day mation. With a focus on individualsin significantly fewer attempts than struggling with addiction, weBill Murray. \x03 34 WWW.CITYGATENETWORK.ORG JANUARY/FEBRUARY 2022'