b'and 30s) and Gen Z (in their teens and early 20s)the touch experience. Everyone is interested in see their shopping choice as an opportunity towhats new and exciting in your store, said Rusty recycle, doing their part to keep at bay environ- Parrish, president of www.thriftstorespecialist.com, mental damage and reduce waste. The thredUPa consulting organization launched in 2007 to Thrift stores have moved from an unpleasant establishment with a negative stigma to a trendy place to shop for young people looking for creative outfits, unique items for their homes, and supplies for craft projects.report found that 45 percent of these generationsassist ministry-driven thrift stores to perform at wont buy from what they consider non-sustain- the next level of performance and profitability.able brands and retailers. And Gen Z is 33 percentAbout half of Citygate Network member organ-more likely than people in the boomer generationizations operate or are affiliated with a thrift store. to have resold clothing. Whether a ministry is considering launching a Further, these stores provide a more intriguingstore or seeking to strengthen its operations with alternative to browsing online.smart techniques and helpful technology, todays As online shopping continues to grow, thriftsocial and economic climates present ideal condi-stores are still the go-to place for name brands andtions for success. \x02 JANUARY/FEBRUARY 2022 WWW.CITYGATENETWORK.ORG 9'