b'Step 7: Pay attention, learn, and adjustRecurring giving programs need regular care.Track metrics like monthly recurring revenue, donor retention, and churn to understand how the program is performing. These indicators help you spot trends and make informed adjustments.Testing can be helpful here. Small changes to messaging, donation forms, or suggested amounts can reveal what resonates most with your supporters. Let what you learn guide future improvements.Growing stabilitythrough consistent relationshipsRecurring giving provides ministries and rescue missions with dependable support while offering relationships the time and attention they need to ma-ture. When programs are built with clarity, simplicity, and care, supporters can participate in a steady pattern of generosity that fits their lives and facilitates ongoing connection to the mission.This kind of growth takes intention and patience, but the results compoundForget the former things; do not dwell on the past.over time through stronger engagement, clearer planning, and a more stableSee, I am doing a new thing! Now it springs up; do you not perceive it?foundation for ministry work. I am making a way in the wilderness and streams in the wasteland. To go deeper, download the Recurring Giving Playbook from our friends at Virtuous. It offers practical guidance for designing, launching, and strength- ISAIAH 43:1819ening a recurring giving program that supports long-term sustainability and donor relationships.Download the Recurring Giving Playbook:virtuous.org/resource/recurring-giving-playbook/ Scott Holthaus is the partner marketing manager at Virtuous, where he helps nonprofits grow generosity and implement responsive fundraising. Before joining Virtuous,Scott spent more than 15 years working in nonprofits and ministries in a variety of roles, including marketing and communications.Scottlives in the Chicago area with his wife and three kids.28'